BFLA Open Week: What qualities do you look for in a client?

Working with a literary agent about more than the book – it’s a partnership, that will hopefully be long-lasting, growing and changing as your publishing progresses. For today’s final Question of the Day, we put to the team:

What qualities do you look for in a client?

We hope you have enjoyed these insights into our team, and what we do here at Blake Friedmann – and remember, the whole archive for Question of the Day and previous years’ Open Week articles are all available on our Open Week page. Please read on to see everyone’s full responses!

Kate Burke, Senior Agent

Someone who’s willing to put in the work (publishing can be a long old road!), work collaboratively, someone who has energy, ambition and commitment (which I will match!), and lots of creative ideas for a long and successful career.

Sian Ellis-Martin, Associate Agent

Collaboration and trust are huge parts of the agent/author relationship, so I’m always looking for someone that’s open to working together on edits and book ideas and any other projects that might come up. It goes without saying but a writer needs to be a big reader; I always think that the best authors are the ones who really understand the genre that they’re writing into. I love working with authors who are in it for the long-haul, full of ideas for future books, and are truly dedicated to their writing.

Isobel Dixon, Head of Books

First off – in the submission letter, the quality of the text, and first conversations – I want a sense of integrity of purpose in the work. A seriousness about writing as a career, evident in what the author has already done to produce the text (in whatever genre) and what they aim to do in the future. ‘Passion’ and ‘determination’ are key words here, along with ‘resilience’ –which can be developed, with the right attitude towards the inevitable challenges. I seek to forge enduring author-agent relationships and need a sense that we can really work together through ups and downs.

Julian Friedmann, Chairman

Ambition and flexibility. Getting deals means offering investors a way of making money from your work, or in some cases, embracing it because it is important and beautifully written and must be published or produced because of the contribution it will make to the world.

Juliet Pickering, Vice Head of Books

Firstly, an exciting writer who has a long career ahead of them! Then, when we meet, I hope for openness, someone who can communicate and share their ambitions, and an author who’s collaborative on the editorial process. And, often, someone who shares a sense of humour about the idiosyncrasies of the industry, as they get to know it – and the wider world!

Finlay Charlesworth, Agent’s Assistant

First and foremost, passion: for their subject, for their craft, and their role as a participant in this vibrant industry.

It’s so important also to always keep an open-mind – whether during a tricky edit, or exploring new and varied options for publication that might not have been what you initially expected or hoped for. Publishing is a long game, after all!

BFLA Open Week: What is the most challenging part of your role?

While we love to celebrate the publishing industry – amazing authors, essential books, and a whole world full of readers – sometimes it can feel like an uphill battle. In today’s BFLA Open Week Question of the Day, we asked the team:

What is the most challenging part of your role?

Please take a look at everyone’s answers below, and come back tomorrow for the final instalment of this year’s Open Week!

Isobel Dixon, Head of Books

Agenting requires a great deal of intelligent nerve, in fighting for your authors, in tricky negotiations, and the mettle required to deliver bad news – rejected submissions, editor departures, frustrating reviews (or lack of them). The trade’s rate of change is swifter than ever before – editor moves, corporate mergers, retailer shifts – and we are the steady point for our clients, supporting and strategising in response to perpetual publishing flux. Physical stamina is required too as we don’t control publishing schedules – several client titles can be published on one day and we have to be prepared and there for each unique scenario.

Sian Ellis-Martin, Associate Agent

There are times where we have to share disappointing news with an author – perhaps their book hasn’t sold as well as we’d hoped, their publisher isn’t going to offer for the next book, or we haven’t been able to secure any supermarket slots. There are so many steps in the publishing process and things don’t always go the way we hope at every stage; it can be really difficult to have to communicate those messages with an author who has worked so hard to get to that point. But we always support the author the best we can and try to find ways around the obstacles!

Ane Reason, Senior Contract Manager

One of the most challenging parts of my role as Contracts Manager is finding the right balance between perfectionism and pragmatism. Paying careful attention to details is an essential part of my job but, at the end of the day, a contract is a functional legal document rather than a piece of art. I constantly have to ask myself whether the changes I make serve a purpose by making the meaning clearer or substantially improving the terms. Walking that tightrope between focusing on details and the big picture can be tricky, but it’s also very rewarding.

Kate Burke, Senior Agent

Sharing bad, disappointing or unexpected news with clients – it’s always so hard as we just want great things for them. This industry is hard and not all books reach the sales or success they deserve – all the stars need to align for success: right book, right editor, right publisher, at the right time – so it’s hard to navigate disappointment but peaks and troughs are part of any job.

Nicole Etherington, Rights Manager

Different markets have different challenges at different times, but things like inflation, paper costs and a higher cost of living all have an impact and can make selling translation rights in certain territories trickier which makes it all the more important that we build and maintain our international relationships, and support our authors’ international publications.   

Leyla Hattabi, Film & TV Department Assistant

Time management is the most challenging part of my role. Finding the balance between reading material, submissions and contracting, is key.

Juliet Pickering, Vice Head of Books

Delivering bad news – rejections, disappointing sales, lack of publisher support etc. Being published comes with a lot of potential pitfalls. But it’s a long game, so hanging on in there is half of it!

Julian Friedmann, Chairman

Having to convey lots of rejections for projects I love. The markets (books, film and TV) are risk averse and the biggest challenge  for agents and writers is everyone raising their game. As some wit in Hollywood said: good enough is not good enough. That’s the biggest challenge. Never submit a first draft. Submit after numerous people you trust to tell you hard truths, give you tough love, have read and commented. Then submit once you have taken advice and done some rewrites.

James Pusey, Head of Rights

Encouraging publishers to adopt a long-term commitment to an author’s career over multiple books, not all of which might meet with the success they undoubtedly deserve!

Finlay Charlesworth, Agent’s Assistant

There are so many parts to an agent’s role – one minute a sales-person, the next an editor, then a lawyer, accountant, secretary, and back again… jumping from spreadsheets to emails to meetings to manuscripts, across all kinds of different contexts can make your head spin sometimes!

That’s why, for me, in order to stay grounded it’s so important to try to stay focused, and keep people – whether authors, readers or colleagues – at the centre of everything you do.

Tabitha Topping, Book Department Assistant

Time management! There’s always so much to do and not enough hours in the day.

BFLA Open Week: What would you love to see on submission?

It’s time for that question we hear more than any other from prospective authors and publishing hopefuls:

What would you love to see on submission? What’s top of your wishlist?

Please take a look at everyone’s answers below, and come back tomorrow for Day Four!

Juliet Pickering, Vice Head of Books

Like many others (readers and publishers!) I’d love some joyful fiction: it doesn’t have to be uncomplicated, but a story that draws on the best of humanity would be a delight to discover and share. A great love story; a couple of bickering but close siblings; the seasons of a long marriage… it can be any kind of relationship, but please give me hope!

Kate Burke, Senior Agent

I would love to find a dark and twisty slice of literary suspense (in the vein of Tana French or Liz Moore), a sweeping, multigenerational family story about grandmothers, mothers and daughters and a crime series featuring an usual and intriguing female lead character.

Sian Ellis-Martin, Associate Agent

The main things I’m looking for at the moment are an engrossing family story with warm and inviting writing (like Ann Patchett), a character focused upmarket crime novel (like NOTES ON AN EXECUTION), or a sapphic rom com or love story with a unique setting.

Isobel Dixon, Head of Books

I represent a robust list of clients, so am open for submissions only briefly each year. I might take on one new writer in 18 months, but my taste is broad: from suspense, crime and thriller (standalone and series), through to literary fiction and narrative non-fiction/memoir that teaches me something new about the world. Across genres, contemporary or historical, I care about the quality of each sentence, and intriguing characters who relate to each other in settings with texture and depth. I want to be moved, thrilled, surprised. Hard to pin down, but I know it when I read it.

Julian Friedmann, Chairman

I would never have expected to really enjoy a Romantasy thriller, but I did and it sold well. Which is not to say that I want more, but if I can indulge my own passion genres, it would be thrillers and espionage.

Finlay Charlesworth, Agent’s Assistant

I’m not currently open to submissions, but I would love a novel set in the world of theatre, or a fresh non-fiction perspective on sport, pop culture, and entertainment that combine piercing insight and analysis with the passion and love that all fans share.

BFLA Open Week: What are you most excited about in the world of publishing?

Welcome back to Day Two of BFLA Open Week 2025! Today’s Question of the Day:

What are you most excited about in the world of publishing?

Please take a look at everyone’s answers below, and come back tomorrow for Day Three!

Finlay Charlesworth, Agent’s Assistant

I wrote for Open Week last year about the rise of audiobook publishing – and more than a year on, that growth remains unabated, with a further 31% rise in revenue since. Publishers are getting more creative in their approach to audio publishing – such as commissioning audio-first content, full-cast recordings, and expanding onto new platforms like Spotify – and it’s exciting to see how publishing can adapt to changing times and new audiences.

Sian Ellis-Martin, Associate Agent

I’m excited to see what the next big trend in books might be or where the market might take us next. We’ve seen a huge boom in romance, fantasy and romantasy over the last couple of years and I’m keen to see whether that will continue for a long time, or if we might see some new ideas emerging.

Nicole Etherington, Rights Manager

It’s exciting to get a new deal for an author in a market they haven’t been published in before and finding a translation publisher who will be an enthusiastic champion of the author. I always look forward to seeing how translation publishers tailor covers and book titles for their market, and spotting our authors translated editions in bookshops on my travels abroad.

Leyla Hattabi, Film & TV Department Assistant

My background is more in Film, TV & Theatre but I understand that the publishing industry is going through a tough time like many other creative industries. Despite this, it’s encouraging to see so many fantastic books coming out and the joy reading brings to so many of us.

Isobel Dixon, Head of Books

Genre trends come and go, and come round again; different formats develop and reading and listening habits shift – all both fascinating and essential for us as agents to navigate and deploy to our clients’ best advantage. But in my thirty years in publishing the vital, central current is the excitement and satisfaction of seeing writers grow creatively and succeeding in their careers. Alongside that is the joy of seeing my colleagues and new entrants to the book trade flourishing, growing in skills and confidence, and becoming part of making publishing a more diverse and inclusive world.

Juliet Pickering, Vice Head of Books

There is more appetite for series and trilogies at the moment, in the commercial genres (crime, romance etc.) in particular. This allows our authors to build a world and a cast of characters that can play out over several books, and there’s more space to spin out some really satisfying storylines.

James Pusey, Head of Rights

I enjoy the unforeseen successes; the unique and original projects that help you see familiar things in a new light; and projecting our enthusiasm for great new writing.

Ane Reason, Senior Contract Manager

At the risk of sounding trite, the thing I’m the most excited about in the world of publishing is the books! I’ve worked in publishing for over a decade and have witnessed many changes and challenges in the industry, but the excitement I feel whenever a new book arrives in the office or I spot one of our books on the shelves of a bookshop has never changed. I’m also very excited about keeping an eye on new literature in translation. Being transported to new places via fiction is one of my favourite things to do and luckily there are so many good books to choose from!

Tabitha Topping, Book Department Assistant

Excited probably isn’t the right word, but in spite of everything I am glad that good books continue to be published and read.

BFLA Open Week: What is your favourite part of working with authors?

Welcome to BFLA Open Week 2025, and to our feature article series running all this week, Question of the Day! Every day we’ll be asking the whole team a question about the world of our literary agency, and sharing excerpts from the answers on social media, and here on our website you’ll find everyone’s answers in full.

Our very first question goes straight to the heart of what we do at Blake Friedmann:

What is your favourite part of working with authors?

Read on to see the team’s responses – and stay tuned for tomorrow’s next question!

Juliet Pickering, Vice Head of Books

There are genuinely lots of favourite parts! One of the best bits is planning with an author who is a few books down the line: how are things going, what’s next, and how are we going to work together to try and achieve the best results? It’s really rewarding to know an author that well, to trust each other and share those ambitions.

Sian Ellis-Martin, Associate Agent

All of it! But if I had to choose, my favourite part is the editorial process. I really enjoy talking with authors about the finer details of a manuscript – there’s nothing more satisfying than finding a fix for a plot hole or working out an idea that you know is going to take the book to another level.

I also love being able to call an author and tell them they’ve got an offer. It means so much to the author and to us so it’s a real privilege to be the one that gets to share the news.

Isobel Dixon, Head of Books

Agenting is a mega-multi-tasking, juggling-while-tightrope-walking kind of job. Every day I feel privileged to work so closely – and over so long – with such brilliant creative minds, inspiring storytellers. The high points are multiple and linked – especially the moment a submission (or new manuscript from your author) hits that sweet spot for you as a reader: you want to champion this book and can’t wait to share it. When an offer arrives with an editor’s excitement and belief evident too, sharing that happy news with your author is the best. Those exhilarating, igniting chain reactions of the publishing/story-sharing process.

James Pusey, Head of Rights

Watching as their ideas develop from small beginnings to full-length works – and then taking those works to the international translation markets.

Julian Friedmann, Chairman

Every day is different, every author is different, every project is different: trying to match what writers want to write with the market or gatecrash the market because the writing is so good that it goes against market trends, is very fulfilling. It is also time consuming, so I need to be very selective.

Kate Burke, Senior Agent

Where to begin?! It’s a privilege to work with brilliant, creative writers who put their heart and soul into their writing and working collaboratively, and discussing character, plot and pace, is always such an exciting part of the process.

Leyla Hattabi, Film & TV Department Assistant

As part of my role as Media Assistant, I get to work with authors, screenwriters, playwrights and directors. With authors, I help secure the best deal on the screen or stage rights to their novels. My favourite part is telling the author when we find a producer who’s passionate about bringing their work to the screen or stage.

Nicole Etherington, Rights Manager

Building relationships over a long-term period with authors and playing a part in growing their international readership.

Finlay Charlesworth, Agent’s Assistant

The variety: every author – and every book they will write – is unique and brings with them their own set of thrills and challenges. Whether it’s a helping to establish a debut author to developing an established brand; working on someone with a wide global audience to someone with a small but dedicated readership, working with authors in a literary agency shows you the full spectrum of the creative experience for writers.

Ane Reason, Senior Contract Manager

I love the fact that working with authors introduces me to such a huge range of people. I grew up in a fairly homogenous culture, so I really enjoy being in an environment full of variety and unpredictability. It keeps every day interesting.

Tabitha Topping, Agency Assistant

Given the nature of my role, I don’t have much direct interaction with authors, but I love being part of their publishing journey nonetheless. So much work goes on behind the scenes that authors probably aren’t even aware of (saving royalty statements, chasing invoices, etc) and it’s lovely to go into a book shop and see a book by one of our authors and know that I’ve helped bring that about!