BFLA Open Week: A Few Surprising Things About Publishing

Written by Caitlin Tubbs-Galley

On my first day interning at Blake Friedmann, I realised just how much I didn’t know about the publishing industry. Over just two weeks, I learnt so much. It was life-changing – to my career in publishing, and to my confidence as a young professional. The Carole Blake Open Doors Project sets a major example for the rest of the industry as does Blake Friedmann as an agency themselves. The internship was proactive, inclusive, exciting, and impressively tailored to my interests. I could probably talk about it all day, but instead I’d like to share a few things I learnt that may be helpful to writers and aspiring publishing professionals alike.

1.      Agents submit to specific editors not just ‘publishers’

If you get to the point where you have secured an agent (yay!) and you work with them to make your manuscript as great as it can be, it will then go out on submission. Your agent will send it out to publishers who will hopefully acquire and then publish it! Okay, you probably knew that already, but what I personally didn’t realise, is the agent isn’t just ‘sending it out to publishers’ for you, they are meticulously crafting a list of specific editors from specific imprints. They work hard to stay tuned in to every note the industry sings, their eyes constantly flitting from page to page, news article to news article. They spend a lot of time and energy to figure out, to put it simply, which editor wants what. All of this work gives your book the best possible chance at getting acquired. In fact, not just getting acquired, but getting acquired by the perfect editor for your specific type of book. I love this about publishing, it means agents, editors, assistants, and rights teams, are all thinking in terms of passion, of emotional investment, of real belief in the work. Of course, they are still very much thinking with a business mindset. They want to ensure lots of people will buy your book and love it, but alongside that comes a deep investment in your writing from everyone involved, and I think that’s pretty special.

2.      Imprints are essentially just branded lists of books

There is a bit of a joke in the industry about the confusing nature of divisions and imprints, so I think it might be useful to break it down a bit.

Division – one section of a bigger publisher, basically small companies owned by a big company (for example Dialogue, which is a publishing house owned by Hachette UK)

Imprint – the different lists of books within a publishing division (for example Dialogue has Dialogue Books which is more literary and Renegade Books which is more commercial)

The lists are branded to help separate them. So, Renegade Books is physically branded differently to Dialogue Books, as well as being very different in their goals and the books they publish. To clarify, a ‘list’ is literally just the list of books that specific imprint publishes. For example, Dialogue might say they have a highly successful commercial list, and they would be referring to Renegade Books. To make it more confusing, the books one specific editor acquires might be called their ‘list’. Someone might say, hey Caitlin, your list includes so many bestsellers! They would essentially just be saying, wow, every book you’ve personally acquired for the imprint has done really well.

Honestly, this sort of thing is more for people working within publishing. It is a way for editors to communicate clearly with agents, and vice versa. It is very useful for agents to know, in as much detail as humanly possible, what editors are looking to acquire, and what they have acquired in the past.  So, these imprints, these brands, are just another way to do that.

3.      Rejections hurt, but they are imperative.

There is so much that goes into taking on an author and their manuscript. Agents, especially those at BFLA, are looking to take authors on holistically – they want to support writers in the best way possible, hopefully for their whole career, and, if they aren’t feeling confident in your writing, they won’t waste your time. Know that, as a writer, agents are taking your work seriously. They understand how hard it can be because they have worked with so many writers and seen the struggles as well as the successes. But sometimes, even if they do love your work, they aren’t 100% confident. As you probably know, there are so many reasons why this might be, but, when it comes down to it, it just wasn’t right for them, it wasn’t the right match.

I know it might be hard to accept, especially if you were desperate to be represented by a specific agent – but these rejections are a huge benefit to your long-term career as a writer. Hear me out. I understand how hard it is to receive rejection after rejection. I got rejected from countless jobs and internships over the past year, and it felt plain awful. No frills could dress that mess. But then, eventually, I was offered the internship at Blake Friedmann, and here’s why I am so grateful for the time it took. I used to get emotional about every rejection, get attached to every role and question my ability to work in the industry. But when I got shortlisted for the internship, then had my first call with the lovely Sian, and eventually met the whole team, it became clear to me. As I sat on the train making my way home from my first day, I realised just how perfect Blake Friedmann was for me. An inclusive environment, creative people genuinely excited about the work they do, and a general work ethic I related to. There were times in my job search when I thought I might have to pretend to be something else, to fit a mould of someone who I thought would be successful in publishing. But sticking it out and persevering meant I eventually found the place that was the perfect match for me.

I never thought I would admit it, because I am a strong advocate for the fact the job search slog can be soul-crushing. But it’s true, the rejection, the perseverance, is imperative. Please, don’t change your writing for anyone – and I don’t mean stop editing, workshopping, accepting feedback, because those are all vital - what I mean is don’t go against your morals, don’t try squeeze yourself into a mould you just don’t fit into. If you do, you’ll simply burn out down the line. Please remember – agents love books, they love the type of books they represent. This is an industry of highly invested, spirited people. So, please, stick to your craft, be undeniably you, and if you can write a cracking book, I promise you will find the perfect agent, the perfect match.

BFLA Open Week: Rejections – An Agent Explains

Written by Sian Ellis-Martin

Rejections are a big part of publishing: authors get rejected by agents, manuscripts get rejected by editors, books get rejected by readers, and often we’re not given a reason why.

At Blake Friedmann, we respond to every submission we receive but we aren’t always able to give individual feedback. We receive hundreds of submissions a week and simply don’t have the capacity to do so. It’s easy to assume that your writing is bad if an agent passes on your manuscript, but it’s often not as black and white as that.

 There are lots of reasons why we might pass on a manuscript. Here are some of the main reasons I’ve passed on manuscripts recently:

 Wrong genre

The quickest passes for me are the ones that are simply not in genres I represent. I’m often sent fantasy and sci-fi novels, or scripts and poetry, and these are areas I don’t work in. Not every agent represents every genre, so if you’re submitting to agents, make sure you check agency websites to find out which genres the agents are looking for. You can see more about the Blake Friedmann team here: www.blakefriedmann.co.uk/team

 Pitch is too vague

The first part of your submission we look at is the cover letter, so you’ve got to make sure that your pitch is super strong to make us want to read your chapters. If your pitch is quite vague (e.g. John meets Sarah and they fall in love and live happily ever after) and doesn’t tell us what’s unique about your work, then we might not feel inclined to read the chapters you’ve submitted.

 The opening takes too long

Sometimes people feel that they need to spend a long time setting the scene and introducing the characters at the start of a book. We definitely want to get a sense of the world you’re building, but pages of long description don’t always make for the most exciting reading. Personally, I like a book to start as late as possible i.e. as close to the main action/storyline/narrative thread as possible so that I can get straight into things. Those details about setting and character can be woven into the story as it unfolds.

 The proposal is not detailed enough

In non-fiction, we ask for a proposal outlining certain things about your book, alongside some opening chapters. Make sure you include that detail – the total word count for a proposal is often around 10,000 words including a synopsis, a chapter plan for the entire work, two sample chapters and some information on where your book might sit in the market (and how it stands out from what’s already out there).

 We don’t connect with the voice

This one’s a tricky one as voice is very subjective. Sometimes a book can be well-written and do everything we say we want it to, but there’s just something that we’re not connecting to. Quite often, that’s the narrative voice. As this is so subjective, there’s a big chance that someone else might connect to the voice better than we do.

 Place in the market/target audience

Offering representation to an author is about more than whether we enjoyed the story or thought it was well-written. We also must have a commercial vision for the novel. Obviously, we don’t want to have an exact copy of another book, but we want to be able to imagine where a book sits in the market i.e. some authors and titles it might sit alongside on the shelf. This is why using comparison titles and mentioning who your story is aimed at in your cover letter is very helpful.

 Lots of people say ‘my book isn’t like anyone else’s!’ or ‘every type of person will enjoy my book!’ but these statements are unrealistic, and don’t help us understand what you’re writing. If we can’t think of a way to pitch or market the book, other people in the chain – editor, marketer, bookseller, etc. – may have the same problem.

 Not following submission guidelines

I would never reject something just because it doesn’t follow our submission guidelines, but if we don’t have all the material we need to consider your submission, it makes it more difficult for us to make a decision or consider your work as fully as we’d like to.

 All this is to say that we understand it can be disheartening to be rejected but there are many reasons – beyond the book simply being bad – why an agent might pass.

BFLA Open Week: Top 10 Tips on Submitting to an Agent

Here are Juliet Pickering’s top 10 tips on submitting to an agent…

  1. Once your (whole) novel, or non-fiction proposal, is finished and polished, you’re ready to go! Consider your genre, e.g. is your story crime, romance, literary, speculative – or memoir, history, business, nature writing etc. – or a crossover of two?!

  2. Do your research! You could start somewhere like  Writers’ and Artists’ Yearbook or the Acknowledgements in a book’s endpages to check which agencies represent which genres, or simply search online. Then…

  3. Look at agency websites and individual agent pages. Most agents list what they’re looking for & who they represent, to guide you on their tastes. Many also tell you what they DON’T represent! Check you/your book are a fit.

  4. Follow submission guidelines. Each agency will have submission requirements/a page of info, e.g. www.blakefriedmann.co.uk/submissions. Most will ask for cover letter, first three chapters + 250-word synopsis (fiction), or synopsis + proposal if non-fiction.

  5. A non-fiction proposal would usually include a longer synopsis of 500 words max, two sample chapters including introduction/1st chapter, and a detailed chapter plan.

  6. For fiction, if you have shorter/longer chapters and/or a prologue, take the recommended three chapters to mean up to 10,000 words (i.e. stop at a point that feels natural but don’t send a lot more!).

  7. Synopsis should include entire plot/narrative arc of your book, so tell us what happens at the end, or how you conclude. We need to know: main characters, main events/turning points, main emotional journey (fiction) OR narrative style, argument, research (non-fiction)

  8. Cover letter should be personable & professional, introducing book with comparisons to similar books/TV/film, genre, TITLE & word count. Then one-paragraph blurb – intriguing, setting up hook & main characters! – and a short bio about you/your writing.

  9. Let us know you’ve done your research, and why you’re sending to that agent in particular, e.g. ‘You’re looking for a big love story involving older characters and my novel offers that too’; ‘I see you represent *** and my work has similar themes…’

  10. Submit to several agents at once, check in politely after the period indicated on their website and, when one asks for a full manuscript or first meeting, let all the others know! GOOD LUCK!