Written by Anna Myrmus
How our work is split between IP and screenwriters
The Media Department really serves two roles at Blake Friedmann: primary agenting for our media clients and facilitating Book to Film/TV options for the wider agency’s book clients.
On the media side, that means finding screenwriting talent, developing that talent, and pitching and submitting scripts to producers, before hopefully negotiating deals based on those scripts.
On the Book to Film side, since we’re not the primary agents, we don’t develop the material with authors (we leave that to the Book Department!) but we actively submit books to producers, based on what we’re hearing from them in meetings. So, in a way, we do assess material, but only for its Book-to-Film potential. We then negotiate the option agreements for Film and TV, to make sure our authors are getting the best deal possible.
Finding screenwriters
Sourcing screenwriters happens in many ways. The first is through the submissions we receive to our media submissions email. We also find writers by regularly attending different events like showcases, fringe theatre nights, and networking drinks. And on top of that, we try and keep on top of certain screenwriting competitions like the BBC Writers room to find emerging talent.
When it comes to submissions, we always ask for a CV and cover letter as well as a script. The CV is a way of finding out the work a writer has done so far, including any credits they might already have. I always like when the CV includes a list of their scripts, even if they’re uncredited, so we know which projects we could work on with them initially (if we were to like their sample script). The cover letter is a chance for us to hear more about a writer’s background and the kind of stories they want to write, and why they think we could be the agents for them.
When we read a script that we love from a writer, we’ll ask them for other samples, so we can get a sense of their style. Then, if we feel passionately about their work overall, we’ll arrange to meet to talk through our feedback, plus to hear about their ambitions for their writing, i.e., the kind of show or films they would like to write for and why. It’s also always useful to find out which producers they may already have spoken to or submitted to, so that if we do take them on, we know who we could build further relationships with, and who not to double submit to!
If that all goes well and we take on a writer, the first step is developing the script that we’ll send out to producers.
Developing writers’ scripts
When we submit a TV pilot to a producer, we usually submit it with a pitch document, which gives the producer the writer’s vision for the series. The pitch document outlines the story, the main characters, the first series’ arc, why it’s relevant now, why the writer should be the one to write it, plus any other pertinent information. So, when we develop a project with a screenwriter, we are developing not only the pilot script but the pitch document. This is because often a pilot script can be amazing, but if the story doesn’t have the legs to span a whole series, it’s hard to get producers interested. In fact, when pitching for TV, the idea is often just as important as the sample.
Developing a script and its pitch document usually involves a few rounds of notes, depending on how structural the changes needed are. The more the overall story needs work, the more work will need to be done. For this reason, we usually prefer to work with a writer on a pitch before they write the pilot, so that we can help craft the outline, and because often if we know an idea will be a very hard sell, it’s best we guide them before they write the whole pilot.
Then once a script and pitch document are ready, we’ll submit them, along with our own submission letter, to the producers who we know could be interested.
Assessing IP
Being active on books means submitting them to producers who we know are interested in that kind of IP. When we’ve read a Blake Friedmann book that we want to be active on, we craft a submission letter which we hope will get the producer to want to read the book. The letter usually starts with some information about the writer (for example, if they’ve written other books, we’ll talk about the success they’ve had and perhaps where they’ve been optioned for film and TV). Then we tease the plot and make comparisons to recent TV series or Film so the producers know where the book could fit on their development slate.
Then, based on the relationships we’ve built with producers, and the recent meetings we’ve been having, we submit this letter via email to those whose taste we think aligns with the book.
However, just because we’re not active on a book doesn’t mean it can’t be optioned. There are often wonderful books which we’ve loved but which are less commercial in terms of Film and TV. With these books, we tend to keep them in mind in meetings, and pitch them on an ad hoc basis, especially if a producer mentions the genre or subject matter to us. And indeed, with those books often an option deal happens when a very passionate producer comes forward, independent of our submissions. So not submitting a book doesn’t mean it won’t get optioned.
Meeting producers
On top of submitting new books and scripts, we also keep all that material in mind when meeting with producers. Having both the Book to Film and screenwriting sides to our work means that we get to wear both hats in these meetings and pitch a whole range of material, depending on what the producer tells us.
Meeting producers is really for us to find out what different production companies are looking for, so we know what to submit where, and for us to build relationships in the industry which will help our writers going forward.
We’re constantly setting up meeting with producers, whether that’s because they’ve sent us a new brief, we have new material to catch them up on, or because we’re both attending events like Content London or Series Mania.
